Kevin Hernandez 
So you’ve decided to start a business or grow your current one. Congratulations! It’s a big decision that requires a lot of research and preparation; especially if you don’t have any experience running an organization or you are unaware of new circumstances. Businesses require a lot of effort, both from the owner and other team … Read more
Modern marketing is a data-driven process powered by analytics. Businesses don’t know if their marketing activities are delivering the intended return on investment unless they analyze relevant key performance indicators (KPIs). Marketing analytics are essential for assessing past performance and optimizing future marketing efforts. What is Marketing Analytics? In order to understand what marketing analytics … Read more
Let’s go back to 1997, it’s the time when NASA’s Pathfinder space-rover landed on Mars. After landing, it began transmitting images of Mars and sent those to Earth. But after several days, something went wrong, and the transmission stopped. Pathfinder was delayed and was not reporting in a timely manner. It was fully self-occupied and … Read more
A fun new challenge for a great cause is among us. Peak Performance Partners is teaming up with Opportunity Village. A place where adults with disabilities can learn better life skills and stronger independence. While offering a variety of services that will help give them a life they want. We encourage you to take part … Read more
When I am giving some advice or helping out a client regarding their sales process, I often ask them how good their team is at listening. All too often, the owner or manager I am speaking with will be caught off guard and even wonder why I would ask such a question when I’m supposed … Read more
I have spent decades working with sales teams and I have made tens of thousands of cold calls. Throughout these years of experience, I have found that there are several things that stop people from making the cold calls necessary to grow their overall sales numbers. Today I want to share with you my top … Read more
