BY JASON ZICKERMAN • AUG 22, 2023 Jason Zickerman is the President and CEO of The Alternative Board, an international organization helping business owners and their leadership teams improve business and change lives. Accountability is a remarkably dynamic word and so much more than a simple promise to perform. While the concept is rooted in … Read more
There has been much speculation as to whether we are heading into a recession in the coming weeks or months. While some argue that the U.S. economy was already in a recession as early as this summer when we experienced two consecutive quarters of negative gross domestic product (GDP), the National Bureau of Economic Research … Read more
Modern marketing is a data-driven process powered by analytics. Businesses don’t know if their marketing activities are delivering the intended return on investment unless they analyze relevant key performance indicators (KPIs). Marketing analytics are essential for assessing past performance and optimizing future marketing efforts. What is Marketing Analytics? In order to understand what marketing analytics … Read more
A unique selling proposition, or USP, is one of the most important components of any business. To be successful, you need to make sure your target customers know what makes you different from your competitors, as well as how your products and services can benefit them in specific ways that they can’t get anywhere else. … Read more
When starting a business, it can be difficult to know where to begin. There are so many different areas of your business that need to be managed and measured. From operations to sales, marketing, and everything in between, you need to know how you’re doing it so you can improve. If you’re a small business, … Read more
Let’s go back to 1997, it’s the time when NASA’s Pathfinder space-rover landed on Mars. After landing, it began transmitting images of Mars and sent those to Earth. But after several days, something went wrong, and the transmission stopped. Pathfinder was delayed and was not reporting in a timely manner. It was fully self-occupied and … Read more
Most business owners experience Cash flow problems. This blog post identifies the most common cash flow mistakes made by business owners and discusses ways to rectify them. Cash flow is the heartbeat of a business. It has many uses in operating a business and performing financial analysis. Cash flow refers to the net amount of … Read more
While being an entrepreneur comes with the freedom to control your destiny, you also have to deal with enormous stress. This is because you are responsible for the day-to-day running of the business and the outcome, which can adversely impact your physical and mental wellbeing. According to research by Judith Weissman, a research manager in … Read more
Whether you are an established business owner or a new entrepreneur, you know you are working hard to grow your business. The uncompromising and tireless “always-on” work culture can make it harder to strike a work-life balance. According to a survey conducted by Harvard Business Review, 94% of 1000 professionals working in many business areas … Read more
