So you’ve decided to start a business or grow your current one. Congratulations! It’s a big decision that requires a lot of research and preparation; especially if you don’t have any experience running an organization or you are unaware of new circumstances. Businesses require a lot of effort, both from the owner and other team
The 3-Peak Blog
A collection of articles from industry experts on various topics for business leaders
Modern marketing is a data-driven process powered by analytics. Businesses don’t know if their marketing activities are delivering the intended return on investment unless they analyze relevant key performance indicators (KPIs). Marketing analytics are essential for assessing past performance and optimizing future marketing efforts. What is Marketing Analytics? In order to understand what marketing analytics
A unique selling proposition, or USP, is one of the most important components of any business. To be successful, you need to make sure your target customers know what makes you different from your competitors, as well as how your products and services can benefit them in specific ways that they can’t get anywhere else.
When starting a business, it can be difficult to know where to begin. There are so many different areas of your business that need to be managed and measured. From operations to sales, marketing, and everything in between, you need to know how you’re doing it so you can improve. If you’re a small business,
Let’s go back to 1997, it’s the time when NASA’s Pathfinder space-rover landed on Mars. After landing, it began transmitting images of Mars and sent those to Earth. But after several days, something went wrong, and the transmission stopped. Pathfinder was delayed and was not reporting in a timely manner. It was fully self-occupied and
Most business owners experience Cash flow problems. This blog post identifies the most common cash flow mistakes made by business owners and discusses ways to rectify them. Cash flow is the heartbeat of a business. It has many uses in operating a business and performing financial analysis. Cash flow refers to the net amount of
While being an entrepreneur comes with the freedom to control your destiny, you also have to deal with enormous stress. This is because you are responsible for the day-to-day running of the business and the outcome, which can adversely impact your physical and mental wellbeing. According to research by Judith Weissman, a research manager in
Whether you are an established business owner or a new entrepreneur, you know you are working hard to grow your business. The uncompromising and tireless “always-on” work culture can make it harder to strike a work-life balance. According to a survey conducted by Harvard Business Review, 94% of 1000 professionals working in many business areas
What is your unique selling proposition? Do you have one? When asked, business owners often say, “Great service, fair price, and we do what we say we’re going to do.” While that’s a fine place to start, your USP should translate features into benefits. It needs to answer this question from your prospect: “Why should
You may be surprised to learn that your personal vision, not your professional vision, can have an incredible impact on your company’s value. How can personal vision increase your company’s value? Complimentary Whitepaper >> Download Now As the business owner, your personal vision is fundamentally tied to your company. Your dreams, goals, and desires directly
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