Modern marketing is a data-driven process powered by analytics. Businesses don’t know if their marketing activities are delivering the intended return on investment unless they analyze relevant key performance indicators (KPIs). Marketing analytics are essential for assessing past performance and optimizing future marketing efforts. What is Marketing Analytics? In order to understand what marketing analytics … Read more
Let’s go back to 1997, it’s the time when NASA’s Pathfinder space-rover landed on Mars. After landing, it began transmitting images of Mars and sent those to Earth. But after several days, something went wrong, and the transmission stopped. Pathfinder was delayed and was not reporting in a timely manner. It was fully self-occupied and … Read more
While being an entrepreneur comes with the freedom to control your destiny, you also have to deal with enormous stress. This is because you are responsible for the day-to-day running of the business and the outcome, which can adversely impact your physical and mental wellbeing. According to research by Judith Weissman, a research manager in … Read more
Whether you are an established business owner or a new entrepreneur, you know you are working hard to grow your business. The uncompromising and tireless “always-on” work culture can make it harder to strike a work-life balance. According to a survey conducted by Harvard Business Review, 94% of 1000 professionals working in many business areas … Read more
