Strategic planning is a tool for business leaders to define your company’s vision, goals, and objectives. This process is the key to the success of any business. By careful planning, businesses can inevitably achieve their profit goals and scale. However, not all business owners are convinced of the need for strategic planning. Thankfully, this article … Read more
Every business owner and professional on the planet is at least familiar with the social media behemoth LinkedIn. LinkedIn is the largest professional online network with more than 600 million professional profiles worldwide. LinkedIn has certainly evolved into an extraordinarily powerful, go-to platform for business connections, but it also really acts as square-one in a … Read more
When starting a business, it can be difficult to know where to begin. There are so many different areas of your business that need to be managed and measured. From operations to sales, marketing, and everything in between, you need to know how you’re doing it so you can improve. If you’re a small business, … Read more
What is your unique selling proposition? Do you have one? When asked, business owners often say, “Great service, fair price, and we do what we say we’re going to do.” While that’s a fine place to start, your USP should translate features into benefits. It needs to answer this question from your prospect: “Why should … Read more
You may be surprised to learn that your personal vision, not your professional vision, can have an incredible impact on your company’s value. How can personal vision increase your company’s value? Complimentary Whitepaper >> Download Now As the business owner, your personal vision is fundamentally tied to your company. Your dreams, goals, and desires directly … Read more
In today’s online world, our ability to succeed rests in our use of language. We are constantly asked to represent ourselves through written language, and what we do with that opportunity determines how others perceive and identify us. Here’s the thing, bad grammar is not a personality trait. Neglect of correct use of language does … Read more
I talk to business owners everyday and I am frequently asked for tips on how to improve a website’s search ranking. It can be hard to say because every website is different, but one that I will normally mention is Https or commonly known as securing your website. I usually pick Https for three main … Read more
